: Strategic Analysis of Dalong Commercial Vehicles to Expand Overseas Markets

In recent years, with the overall upgrading of China's manufacturing industry and the rapid breakthrough of new energy vehicle technology, domestic high-end commercial vehicle brands have accelerated to sea. As a representative enterprise focusing on the R & D and manufacturing of high-end customized commercial vehicles in China, DALONG Motor (DALONG Motor) is taking the three strategies of systematization, localization and differentiation as the fulcrum to comprehensively promote the global layout. According to public information, the export volume of Dalong commercial vehicles increased by 68% in 2023 compared with the same period last year, and the products have entered more than 20 countries and regions, including Southeast Asia, the Middle East, Russia, South America and Africa. Among them, the first batch of 4S experience centers have been completed in key markets such as the United Arab Emirates, Saudi Arabia and Chile, and long-term customized orders have been signed with local head travel service providers.

Dalong commercial vehicles is not a simple product output, but a 'full chain to sea' model that deeply integrates the needs of the target market. The company has built the first overseas KD assembly base in Rayong Industrial Park, Thailand, to achieve localized production and after-sales response, and set up a multilingual localization team, covering sales, technical training and maintenance services. On the product side, the air conditioning system and battery thermal management are optimized for the high temperature environment in the Middle East, chassis adjustment and braking performance are strengthened for mountain road conditions in South America, and the right rudder V9 Pro series and pure electric MPV DALONG E-Max are introduced. The latter is equipped with Ningde era lithium iron phosphate batteries, with CLTC endurance of 520 kilometers, and has passed the EU ECE R100 certification and GCC Gulf country vehicle access permit.

, it is worth paying attention to that DALONG commercial vehicle takes "China's intelligent manufacturing + global service" as the core concept of the brand to go to sea, not only exporting vehicles, but also exporting intelligent travel solutions-its self-developed DALONG FleetLink vehicle networking platform has been connected to Oman government official fleet dispatching system, supporting remote diagnosis, OTA upgrade and multi-level authority management. In 2024, the company announced the launch of the Global Partner 100 Program, which plans to select 100 high-quality distributors and ecological partners around the world in the next three years to build a new energy business travel service network. Industry experts pointed out that Dalong commercial vehicles are moving from 'products to sea' to 'standard sea' and 'ecological sea' new stage, setting a new paradigm for the globalization of China's high-end commercial vehicles.

At the same time, Dalong continued to increase investment in research and development, accounting for 7.2 percent of the research and development costs in 2023, and obtained 23 PCT international patents in the fields of intelligent cockpit interaction, low wind resistance body design and lightweight aluminum alloy frame. Its research and development center in Jiading, Shanghai, has established joint laboratories with IAV in Germany and Denso in Japan to promote mutual recognition of technical standards. With the release of RCEP policy dividends and the deepening of 'Belt and Road' infrastructure connectivity, the proportion of overseas revenue of Dalong commercial vehicles is expected to exceed 35% in 2025, becoming the third pole force of China's new energy commercial vehicles going to sea after Yutong and Zhongtong.